BREWING A CULTURE OF QUALITY AND INCLUSIVITY
From ethically sourced coffee beans to the recruitment and training of people with disabilities as baristas, Tsebo Beverages is bringing the best of coffee culture to its clients.
When it comes to hot beverages, South Africa used to be a tea drinking nation, a daily habit inherited from the Dutch, who brought tea to Europe and dominated the trade in the mid to late 1600s, and of course the British who remain one of the largest tea consumers in the world. The early European settlers, no doubt, imparted a love for the leafy brew in Africa. But, as with all things, change is inevitable.
Although many South Africans still enjoy a good cup of tea, the complexity, rich flavour and heady aroma of quality coffee have made it the social brew of choice. It is a beverage that has become synonymous with percolating productivity, creativity and collaboration. Gone are the days of a sloppy tea and coffee station serving cheap chicory-based brews masquerading as Java. For many businesses, coffee is becoming a point of pride and is integral to enhancing the client and customer experience.
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